TECHNOLOGY. BUSINESS. PEOPLE.
Connecting what others consider separately.
b3 — brain behavior business. Strategic advisory with Uwe Scherf.
The Advisory & Business Platform
One platform. Four doors.
IIoT 360, p3 and Coachman — connected on stage by The Speaker. Choose a field.
b3 — brain behavior business
Not a traditional consultancy.
Technology creates possibilities.
Business turns them into opportunities.
People make them happen.
More than three decades of international industry, leadership and market experience — combined with strategic advisory, IIoT expertise and psychologically grounded coaching. We connect technology with markets, people with opportunities, and strategy with execution.
Uwe Scherf. Thirty years inside industrial business — then the practice that holds it together. The path ↓
Uwe Scherf
The path behind the practice.
More than twenty-five years building and leading businesses, markets and key projects — nationally and internationally. A team leader who still plays in the team, and who likes to pass the knowledge on.
- 30 yrsWIKA Group
- $3.5M → $16MNorth America
- ~€200MEurope marketing
- 2012Psychotherapist
- 01
1984 – 1995
The craft
Information electronics, quality, international service and training at WEETECH. The work started on the floor — not in a slide deck.
- 02
1995 – 2008 · WIKA
From product to market
Built product management, then VP TRONIC North America. The business grew from $3.5 million to $16 million — averaging +20% a year — without inflating headcount.
- 03
2008 – 2025 · WIKA
From Europe to IIoT
European Marketing Director for a ~€200 million region. Then global segments, New Business, Senior Advisor IIoT — and Marketing Chair at the mioty alliance.
- 04
2012 · 2021 –
The other discipline
Psychotherapist, Paracelsus Medical University, 2012 — that is why Coachman exists. In 2021 he founded b3 to hold technology, markets and people in one practice.
IIoT 360
Value and Solutions Beyond Data.
Industrial IoT is not about collecting more data. It is about turning connectivity, data and technology into measurable business value — from the sensor layer to the customer's business case.
From Technology to Business Value.
A technically brilliant solution has little value if nobody understands why it matters. IIoT 360 looks beyond individual products — across the full chain.
The objective is not another dashboard.
What We Do
- IIoT strategy and advisory
- Industrial connectivity and LPWAN
- Use-case development
- Business model and go-to-market
- Partner and ecosystem development
- Technology evangelism
p3 — partners³ · Strategic Business Development within b3
From Strategy to Opportunity.
Markets are developed through relationships, trust and access to the right decision-makers — not from spreadsheets. p3 identifies markets, opens doors and turns technological potential into real business.
We don't promise sales numbers we cannot control.
We create access, qualified pipelines and the conditions from which business can grow.What We Do
- Market and opportunity development
- International business development
- Strategic partnerships
- Key-account access
- Partner and ecosystem development
- Go-to-market sparring
Coachman
Change Starts With Understanding.
People don't change because somebody tells them to. They change when they understand themselves, their behavior, their possibilities — and the direction they want to take. Professional coaching, psychological advisory and decades of leadership experience. No textbook coaching. No standardized answers.
Sometimes leaders don't need another consultant. They need someone who understands.
Confidential sparring for people who carry the load.
Leadership can be lonely. The higher the responsibility, the fewer people there are with whom decisions, doubts, conflicts and ideas can be discussed openly. Executive Sparring is that conversation — without hierarchy, internal politics or hidden agendas.
- Executive sparring
- Leadership development
- Decision-making
- Conflict and communication
- Change management
- Career transitions
Developing People Develops Business.
Organizations don't change. People do. Business Coaching supports executives, managers and teams in understanding behavioral patterns, improving communication and building the capabilities required for sustainable performance.
Team Development — Strong teams are created through trust, clarity, communication and shared responsibility, not through org charts.
Also for individuals — not only for the boardroom.
Your Life. Your Direction.
Change doesn't always start with a crisis. Sometimes it starts with a simple realization: something should be different. Personal Coaching creates the space to understand where you are, what you want and what may be standing in between. No judgment. No ready-made life concept.
- Personal development
- Life transitions
- Motivation and orientation
- Self-reflection
- Decision-making
- Sustainable behavioral change
Understand. Decide. Change.
The Speaker
Technology Needs a Voice.
Great ideas don't create impact simply because they are great. They need to be understood. They need stories. They need people who can translate complexity into relevance.
Ideas Worth Sharing.
Keynotes designed to inspire, challenge perspectives and make complex topics understandable — from Industrial IoT and digital transformation to leadership, change and the human side of technology.
Not lectures. Conversations with an audience.
Sometimes companies need someone who can represent them credibly on stage.
Someone who understands their technology, their market and their message — at conferences, exhibitions, customer events and industry forums.
- Corporate speaking
- Technology evangelism
- Conference presentations
- Customer events
- Panel discussions
- Technology and product storytelling
Connecting People, Ideas and Conversations.
Good moderation is not about asking the next question on a card. It is about listening, understanding context and creating conversations worth having — with executives, engineers, entrepreneurs and technology experts on equal footing.
Your Technology. Your Story. Your Stage.
Companies developing innovative technologies often know exactly what their product does. The greater challenge is explaining why anybody should care. We transform technology into stories that connect with customers, partners and markets.
Make Technology Understandable. Make Business Relevant. Make People Listen.
Get in Touch
Tell me where you are — we'll find the right conversation.
Advisory, coaching, or the stage. Pick the conversation that fits.